Authentic Branding for Actors

Description

Authentic Branding For Actors: 

An Inner Journey To Standing Out in Hollywood with Confidence, Control & Charisma

Pre-Requisites

This course is designed for actors who have been pursuing their careers for at least 2 years and have had professional headshots done at least once.  If this is not the case for you, you can request permission to have this requirement waived.

What You Get

• 4 Core Video Modules with multiple videos in each. You’ll also get case studies of actors to help understand how it applies.
• You’ll get assignments for each module where you apply the lessons in your career.
• At the end you will have a Brand Declaration Document.
• Membership in a Private Facebook Group where you can ask questions and share ideas with other members.
• The main outcome of this course is that you will create a Brand Declaration Document that deals with branding on all aspects of you and your career – from the external to your interior world and most deeply cherished values.
• This Brand Declaration Document will be a document that resonates with you as authentic and inspiring and will be your go-to guide for all aspects of marketing your career and on your journey.
• You’ll be able identify and to put in words what you somewhere already sense is your uniqueness.
• You will create a Brand Vision that is singularly unique and you’ll be inspired by who you are therefore building your confidence.
• You will learn how to express your brand in how you dress, how you present yourself, how you communicate, who you are on the set, and everywhere. You will gain a wholistic understanding of your brand.
• You will gain a meaningful understanding of the relevance of Branding– going beyond a concept and seeing how you can make it serve you in your career.
• You will learn how to create a brand of yourself that fully and authentically expresses YOU.
• You will learn who your real customers are and how to create a brand that sizzles and appeals to them.
• You will get clear on who your customers really are and how to create a brand that has sizzle and appeal to them.
• You will learn how to set yourself apart from your competition to stand out.
• You’ll learn new things about yourself and what it is to create your brand and how to strengthen it.
• You will complete the course with a Brand Declaration document that is a living document that will be useful for years to come.
• A journey of transformation. You’ll know yourself on the inside in a whole new way. You’ll appreciate the authentic you and you’ll know how to communicate that to the outer world.
• What gets in the way of your authentic branding is how you think you should be… “how I think I should be” and that inhibits authentic self-expression,” so we get to that. But instead of “Self-expression gone wild, and as it comes out,we craft and color it to amplity what we want. It’s not free-willy self-expression, we craft it so that it serves our goals.
• This course will help you understand what it is to “brand yourself” so you’re no longer confused and frustrated about this elusive thing called branding, and you’ll learn what the importance of branding really is and why you can’t get around it, no matter what anyone says.
• When you finish, you’ll have an intuitive understanding of branding — which will help you make choices about everything in your career with confidence so it supports your branding — from what to wear for headshots, to what your site should look and feel like, to what kinds of scenes to put on your demo reel.
• The course has 6 modules of multiple lessons in each module. So first you’ll learn what branding is and how it applies to actors. Then the course will walk you through the steps for creating your Brand Declaration Document.
• This is where you will design how to present yourself authentically and effectively in all areas of your marketing. So that going forward, it will be your go-to when it comes to making marketing decisions for your career.

If there are things not covered in the course that you would like to see, you can submit your ideas, and if they are appropriate for this course and wanted by others, I’ll make an On-Demand Training Video to add to the course.